So excited to debut our latest baby line, Kardashian Kids! We spoke to Women’s Wear Daily about what to expect and the inspiration behind it. It’s a line for girls ages 0 to 24 months that will sell exclusively in Babies ‘R’ Us and online beginning March 15. We started this idea when Kourtney was pregnant with Penelope. It was mainly Kourtney who was the inspiration, but as I got pregnant, I started to chime in. Until you have your own child, you don’t realize how important it is for fabrics to be extra soft and accessible.
I love how soft the fabrics are and the trendy details like lace, leatherette, gold embroidery, georgette appliqués and peplums. We know what mothers are looking for and so we focused on well designed clothing that is trendy and affordable! Check out the full article on our new line HERE.